Hi! 👋 My name is

David Everett

Senior Product Manager, moonlighting Software Engineer

Skills

  • HTML
  • CSS
  • SaaS
  • JavaScript
  • TypeScript
  • React
  • NodeJS
  • NestJS
  • PHP
  • MySQL

Projects

Product Case Studies

MileSplit Live

  • Made business case to the CEO to acquire a product and initiated negotiations
  • When the deal fell through, created a B2B and B2C product from scratch
  • In the two years since launching, it has gone on to receive 7M page views per month

Athlete Rankings

  • Through user testing, found that users loved rankings feature
  • Data analysis backed this up with higher conversion ratings than other features, but lower traffic
  • By contextualizing rankings information for more visited pages, we increased average revenue per visitor by 27%

SEO - Knowledge Panels

  • Identified that search volume for jiu-jitsu athletes was an under addressed opportunity for FloSports
  • Utilized WikiData to create knowledge panels for jiu-jitsu athletes and included IDs and info so that FloGrappling would show in the knowledge panel
  • Alongside adding content, this propelled these pages up the rankigns and now receive 6M impressions for athletes, up over 100%